The survey gathered responses from over 5,100 adults, and found 7.1% of all adults surveyed vape daily, 10% smoke tobacco daily, with the highest smoking rates among those aged 45–54 (13.3%), and 8% of adults reported using cannabis in the last year, jumping to 22% among 18- to 24-year-olds.

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ESPAD Ireland said 12% of students reported being current smokers, with daily smoking falling to just 2%, both all-time lows in Ireland’s 30 years of participating in the survey. However, 32% of respondents said they had tried e-cigarettes, and 7% reported daily use. Of those who tried vaping, 76% never used a cigarette. Cannabis use also dropped from 19% in 2019 to 12% in 2024.

“While the downward trend is encouraging, the data also reveals the continuing challenge: young people are still being drawn into tobacco and nicotine use—be it cigarettes, e-cigarettes, or emerging nicotine products,” said Jennifer Murnane O’Connor, Minister of State for Public Health, Wellbeing and the National Drug Strategy. “We must act decisively to break this cycle.”

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“The study shows some key factors influencing this trend,” said Gerald Ang, Milieu Insight’s chief operating officer. “One key factor is the variety of flavor, with fruit and menthol flavor dominating consumer choice in alternative nicotine products.

“E-cigarettes and heated tobacco products being ‘cheaper’ is also an important reason for using alternative nicotine products.”

Even though Singapore has banned the use of alternative nicotine products, they are still prevalent among people aged 21 to 29, the survey found, with 7.8% in that age group use vapes and HTPs, while 5.7% smoke cigarettes. The study also found that in Singapore, 43% bought these products from online shopping and messaging platforms, 29% bought the alternative nicotine products from friends and family, and 19% bought them on social media platforms.

Ang said the study shows that e-cigarette and HTP use in the region is expected to grow, as a sizeable portion of smokers indicated that they were likely to use alternative nicotine products in the next six months.

In Vietnam, which has also banned these alternative nicotine products, 9.2% of people in the 25 to 34 age bracket are vaping. And in Malaysia, 14.8% of young people between 20 and 29 are using e-cigarettes and HTPs.

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