Germany - Tobacco Reporter https://tobaccoreporter.com Mon, 14 Jul 2025 17:45:14 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.2 KT&G Launches ESSE in Germany, Marking Major European Expansion https://tobaccoreporter.com/2025/07/14/ktg-launches-esse-in-germany-marking-major-european-expansion/?utm_source=rss&utm_medium=rss&utm_campaign=ktg-launches-esse-in-germany-marking-major-european-expansion Mon, 14 Jul 2025 17:45:12 +0000 https://tobaccoreporter.com/?p=164632 First launched in 1996, ESSE has grown to reach around 90 global markets, with major success in the Middle East, Russia, Southeast Asia, and Latin America.

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KT&G has officially launched its flagship ESSE superslim cigarette brand in Germany, signaling the start of a full-scale European expansion for the South Korean company. Partnering with German distributor Hauser, the company introduced ESSE Blue and ESSE Red in key cities including Berlin, Dortmund, and Munich.

“ESSE has already been recognized as a competitive, stylish product in many countries, and has grown to become the global No. 1 superslim brand,” a KT&G spokesperson said. “We will continue to expand our influence in Germany based on the distinguished features of our product.”

First launched in 1996, ESSE has grown to reach around 90 global markets, with major success in the Middle East, Russia, Southeast Asia, and Latin America. In 2024, the brand sold 430 billion sticks globally, claiming one-third of the global superslim segment.

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Luxembourg Sees 17% Surge in Cigarette Sales as Buyers Cross Border https://tobaccoreporter.com/2025/06/19/luxembourg-sees-17-surge-in-cigarette-sales-as-buyers-cross-border/?utm_source=rss&utm_medium=rss&utm_campaign=luxembourg-sees-17-surge-in-cigarette-sales-as-buyers-cross-border Thu, 19 Jun 2025 21:25:27 +0000 https://tobaccoreporter.com/?p=164351 Luxembourg’s average cigarette pack price of €5.10 undercuts neighboring countries by up to €3, and is less than half of the cost in France.

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Legal cigarette sales in Luxembourg jumped by 740 million units in 2024, marking a 17% year-on-year increase, according to a new KPMG report on illicit cigarette consumption across Europe. Despite the surge, only 12% of the 5.1 billion cigarettes sold were smoked within the country, as the remaining 88% were consumed across the border, mostly in Germany, Belgium, and France, where significantly higher tobacco prices continue to drive cross-border purchases.

Luxembourg’s average cigarette pack price of €5.10 undercuts neighboring countries by up to €3, and is less than half of the cost in France.

While cigarette consumption is booming, illicit trade remains low. Fewer than 9 million cigarettes consumed in Luxembourg were illicit—just 2% of total consumption. By contrast, France’s illicit cigarette rate has climbed to 38%, among the highest in the EU, as high prices fuel a parallel underground market.

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Raíces Cubanas Expands into Germany https://tobaccoreporter.com/2025/06/11/raices-cubanas-expands-into-germany/?utm_source=rss&utm_medium=rss&utm_campaign=raices-cubanas-expands-into-germany Wed, 11 Jun 2025 18:07:59 +0000 https://tobaccoreporter.com/?p=164252 As part of the expansion, two core product lines will be introduced: Raíces Clasico (Robusto, Toro, Figurado) and Raíces C5 Black (Robusto, Toro, Gordo).

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Raíces Cubanas entered into an exclusive distribution partnership with Vandermarliere Cigar Family (VCF)/Woermann Cigars to expand its line to Germany, with initial shipments to retailers scheduled for June 16. VCF, the parent company of Oliva and J. Cortès, is known for its strong European network and premium cigar portfolio. The move into Germany represents the brand’s first step into international markets.

As part of the expansion, two core product lines will be introduced to the German market: Raíces Clasico, available in Robusto (5 x 50), Toro (6 x 52), and Figurado (5 3/16 x 54); and Raíces C5 Black, offered in Robusto (5 x 52), Toro (6 x 52), and Gordo (6 x 60).

“We are very excited to present the Raíces brand to cigar enthusiasts in Germany,” Ralph Montero, owner of Raíces Cubanas said in a press release. “This is the first step in the expansion of Raíces into cigar markets around the world.”

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German Study Finds Smokers Unmotivated to Quit https://tobaccoreporter.com/2025/04/17/german-study-finds-smokers-unmotivated-to-quit/?utm_source=rss&utm_medium=rss&utm_campaign=german-study-finds-smokers-unmotivated-to-quit Thu, 17 Apr 2025 18:09:52 +0000 https://tobaccoreporter.com/?p=163650 It said 30% of Germans smoked and 51.2% of them were not motivated to stop.

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A German Study on Tobacco Use (DEBRA) reported that around 30% of the population smoked cigarettes in 2024. The study focused on the habits and thoughts of nearly 1,200 adults who smoked daily and found that 51.2% of people who smoked were not motivated to stop smoking, 29.1% reported an intention to quit in the following year, and the remainder had some desire to quit but had not decided when to try.

Lack of motivation was highest among people who 65 and older (64.4%) and lowest among those aged 19 to 34 years (38.9%). People with lower socioeconomic status who smoked had less motivation to quit than those with a higher socioeconomic status. In the sample of people who smoke, the barriers to quitting smoking included enjoyment of smoking (50.1%), difficulty in changing habits (41.4%), and lack of discipline (31.2%), with key differences among age groups. Only 27.3% of people who smoke perceived E-cigs/HTPs to have lower health risks relative to cigarettes, versus 84.7% of smoke-free product (SFP) users.

“The best way to reduce the health risks of smoking is to quit smoking altogether. However, focusing solely on cessation does not acknowledge the real challenges that people who smoke (barriers to quitting) face when trying to quit,” the study concluded. “The survey results, specifically on the lack of motivation to quit, suggest that current tobacco control measures are not effectively motivating the majority of people who smoke in Germany to quit. This study demonstrated that half of the people who smoke surveyed are not motivated to quit, and only 5% plan to quit in the next month. Older segments of the study population (aged 50+) and those in lower-income brackets are even less motivated to quit, with smoking enjoyment being the biggest barrier to quitting, affecting more than 60% of people who smoke and do not want to quit.

“Lack of motivation to quit smoking and barriers to quitting manifest in different ways, implying that differentiated approaches are required to help people who smoke successfully move away from smoking cigarettes. They should have access to accurate information on the role of combustion-generated toxicants as the primary cause of smoking-related diseases and the relative risks of SFPs compared with continuing to smoke. Sustainably reducing smoking prevalence in Germany will require an integrated strategy that complements the existing tobacco control and prevention measures with tools based on the principles of tobacco harm reduction.”

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Rebellion Cigars Going to Germany https://tobaccoreporter.com/2025/03/19/rebellion-cigars-going-to-germany/?utm_source=rss&utm_medium=rss&utm_campaign=rebellion-cigars-going-to-germany Wed, 19 Mar 2025 23:22:11 +0000 https://tobaccoreporter.com/?p=163396 Rebellion Cigars announced it has signed an agreement with Royal Cigar Distribution of Münster to bring its cigars to Germany.

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U.K.-based Rebellion Cigars announced today (March 19) that it has signed an agreement with Royal Cigar Distribution (RCD) of Münster to bring its cigars to Germany.

“I met [RCD CEO Alex Wehlage] and his team at Intertabac in 2023. Great people with a great understanding of where the cigar market is going in Europe,” said Shaun Wilkinson, co-founder of Rebellion Cigars. “Rebellion smashes the target market and the feedback from the retailers we approached, has been nothing less than superb.”

The company said that its Rockstar Range will be available in Germany this month and the Country Range will be offered later this year. Rebellion divides its portfolio into two “ranges,” each containing various blends and typically three vitolas per blend.

“I’ve smoked my first Rebellion cigar at Intertabac in Dortmund,” said Wehlage. “I enjoyed every minute of the Ace of Spade Robusto. A truly great cigar. I’m impressed. The aroma was wonderfully complex and balanced. The story behind the company is amazing and for me, as a rock and metal music fan I love the idea of the cigar names, and I’m thrilled to share the experience with others in Germany.”

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Philip Morris to Close German Factories https://tobaccoreporter.com/2024/10/30/philip-morris-to-close-german-factories/?utm_source=rss&utm_medium=rss&utm_campaign=philip-morris-to-close-german-factories Wed, 30 Oct 2024 07:35:36 +0000 https://tobaccoreporter.com/?p=160156 Demand for cigarettes has fallen significantly in recent years, according to the manufacturer.

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Image: Evgenia Parajanian

Philip Morris International is closing two tobacco factories in Germany due to weak demand across Europe, reports Bloomberg.

The multinational said on Oct. 29 that demand for cigarettes had fallen significantly in recent years and that the trend is likely to continue. Demand for rolling tobacco, made at the company’s Dresden plant, is also in decline.

PMI employs 372 workers at its factories in Berlin and Dresden, which will close in the first half of next year. Philip Morris said it would begin consultations with employees and work councils, and seek “socially acceptable solutions” for its workforce.

According to Jan Otten, PMI’s managing director of operations in Germany, the company is constantly reviewing its business processes to ensure operational efficiency. “We are aware that difficult but necessary decisions have to be made in order to adapt to current market developments,” he was quoted as saying in a press note.

PMI has been working to transition its customers to alternative products such as vapes, heated tobacco and oral nicotine pouches. It has set a target of reaching two-thirds of sales from cigarette alternatives by 2030.

The announcement comes as Germany’s manufacturing sector is experiencing a prolonged period of weakness, bogged down by high energy costs, weak demand at home and abroad and increased foreign competition.

The downturn has fueled concern about Germany’s attractiveness as an industrial location.

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JT to Process HTP Components in Trier https://tobaccoreporter.com/2024/08/26/japan-tobacco-to-process-htp-leaf-in-trier/?utm_source=rss&utm_medium=rss&utm_campaign=japan-tobacco-to-process-htp-leaf-in-trier Mon, 26 Aug 2024 11:40:40 +0000 https://tobaccoreporter.com/?p=156685 The company will invest $30 million to build a new facility at its long-established site.

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The products prepared in Trier will be finalized at a JTI factory in Poland (pictured) Photo: JTI

Japan Tobacco International is investing about €30 million in its Trier, Germany, factory, reports Tagesschau.

The company plans to build a new facility that will produce components for heated-tobacco sticks. According to JTI, these products will be prepared in Trier and then integrated into heated tobacco products at a JTI plant in Poland.

JTI-Trier Plant Manager Peter Kilburg views the investment as a sign of trust in the factory and its workforce.

According to the company, Trier is the only JTI plant worldwide to establish such a facility. It is expected to be operational in the first quarter of 2026.

The Trier factory employs about 1,800 people.

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Germany Revokes Shisha Packaging Rules https://tobaccoreporter.com/2024/06/21/germany-revokes-shisha-packaging-rules/?utm_source=rss&utm_medium=rss&utm_campaign=germany-revokes-shisha-packaging-rules Fri, 21 Jun 2024 14:24:40 +0000 https://tobaccoreporter.com/?p=130824 The restrictions end July 1 following losses in tax revenue to the black market.

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Image: ir1ska

Germany’s finance ministry has revoked its rules for packaging shisha tobacco, which caused major backlash and some retailers to go bankrupt, according to DPA International.

The packaging regulation was introduced in 2022 to prevent tax evasion, which was a frequent issue in shisha bars. Shisha bars would buy large packages of shisha tobacco and divide them into small portions, which the government said was tax evasion because the bars were paying less in taxes than they should be.

The packaging regulation subsequently banned 200-gram packs and 1,000-gram packs and only allowed packs to be a maximum of 25 grams. The finance ministry expected an additional tax revenue of €155 million ($165 million) following the restrictions; however, tax income declined as the black market increased.  

According to DPA, the regulations will be lifted beginning July 1, allowing packs of all sizes to be legal again.

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Cuban Origin Ruling Final: Court https://tobaccoreporter.com/2024/04/17/german-federal-court-rules-in-deceiving-use-of-cuba-and-habana/?utm_source=rss&utm_medium=rss&utm_campaign=german-federal-court-rules-in-deceiving-use-of-cuba-and-habana Wed, 17 Apr 2024 15:47:01 +0000 https://tobaccoreporter.com/?p=127232 Geographical references may not be used for non-Cuban cigar products.

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Image: fottoo

The German Federal Court of Justice has ruled that the use of geographical terms of origin “Cuba” and “Habana” and their derivatives “for tobaccos of other origins are inadmissible,” according to Habanos.

An appeal has been dismissed, and the judgment previously made by the Munich Higher Regional Court ruling that the terms are inadmissible for tobaccos of other origins is final. No further appeals are possible.

The lawsuit was in response to “unauthorized” and “misleading” use of terms such as “Habano Seed,” “Piloto Cubano,” “Habano Wrapper,” “Ecuadorian Habano Wrapper,” “Ecuadorian Habano Seed Wrapper,” “Cubra—the noble fire of Cuba: Criollo” and “Binder Habano Jalapa—Nicaragua” for non-Cuban tobaccos. The suit questioned whether geographical indications like Cuba and Habana and derivatives could be used for cigars from other geographical regions, especially if the origin is “delocalized” and indications of such, like Ecuador and Nicaragua, are used.

Corporacion Habanos took legal action in 2020 against the misleading nomenclature.

The Regional Court of Munich upheld the claim in full, and the Higher Regional Court of Munich dismissed the appeal from the defendant. The Federal Court of Justice has now rejected a final appeal, which was based on points of law not accepted by the Higher Regional Court of Munich.

According to both courts, use of these geographical terms deceives consumers and undermines the reputation of the geographical locations. By using the disputed terminology, one of the courts found, the defendant took advantage of the protected appellations of origin and their reputation to “transfer the concept, image and prestige” to products of other origins.

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Germany Legalizes Recreational Marijuana https://tobaccoreporter.com/2024/02/26/germany-legalizes-recreational-marijuana/?utm_source=rss&utm_medium=rss&utm_campaign=germany-legalizes-recreational-marijuana Mon, 26 Feb 2024 18:07:28 +0000 https://tobaccoreporter.com/?p=122840 The opposition has vowed to reverse the legislation if it takes power in the next election.

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Image: Oksana Smyshliaeva

Germany has legalized possession and home cultivation of recreational marijuana, according to Vaping360.

When the law goes into effect, adults aged 18 and older will be allowed to possess up to 25 grams of cannabis in public spaces and up to 50 grams in private homes. Each household will be allowed to grow up to three plants.

The law could take force as early as April 1 but could be pushed back; the bill must still go through the Bundesrat, the legislative body representing German states, and could be referred to a mediation committee, which would delay final adoption.

Due to European Union concerns, the bill would not allow for sales in licensed dispensaries and pharmacies but creates a plan for nonprofit “cannabis social clubs” that will grow and distribute cannabis to a maximum of 500 members per club. The clubs could begin operations as early as July depending on the status of the bill.

There are plans for another bill that would establish pilot programs for commercial sales in some German cities, according to Marijuana Moment; however, that legislation would need to be reviewed by the European Commission beforehand.

When the bill goes into effect, it will make Germany the ninth country to legalize recreational cannabis and third EU member to do so.

Not all lawmakers welcomed the legislation. Bundestag conservatives have made it clear that if they take power in next year’s election, they will roll back legalization completely.

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