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Tag: UKVIA

  • FEELM Joins Vaping Awareness Campaign

    FEELM Joins Vaping Awareness Campaign

    Photo: Smoore

    SMOORE’s flagship atomization tech brand FEELM has signed up to the VApril 2022 consumer awareness campaign to offer specialist smoking-cessation advice to U.K. smokers and encourage them to switch to less harmful alternatives.

    Established by the U.K. Vaping Industry Association (UKVIA), VApril is the largest campaign worldwide to promote smoking cessation through switchover to vaping.

    “Research has shown that vaping increases the likelihood of a successful cigarette quit attempt by 50 percent and is now the U.K.’s most popular way to quit” said John Dunne, director-general of UKVIA.

    “However, suspect science and misinformation on vaping are discouraging many smokers from switching to a less harmful alternative. We need to take an evidence-based approach to educate the public about vaping which is what Vapril was designed to do. It is great to see UKVIA member FEELM supporting these events this month.”

    During VApril vaping awareness month, FEELM will present the most up-to-date evidence-based vaping facts on social media targeting adult smokers, to help them make the most informed choices.

    In April, FEELM teamed up with specialist vape retailer Vapourcore, to give away Core Pro disposable vapes to adult vapers and smokers seeking to switch in London and Manchester. Vapourcore and FEELM jointly introduced this ultra-slim disposable product with ceramic coil in early 2022.

    Built to be lightweight and compact, Core Pro is designed specifically for adult smokers looking to switch. It includes a bowl-shaped FEELM ceramic coil with a microporous surface, which increases the surface area in contact with the e-liquid, hence uniform temperatures around the whole coil, lowering the risk of burnt tastes. Moreover, the FEELM ceramic coil features a unique anti-condensation and maze-shaped structure that prevents leakage and spit-back. In 2021, Pro Core won 2021 MUSE Design Award for its technology and design.

    “Our aim was to produce a high quality and elegant vaping product for adult smokers and the Core Pro is just this” said Vapourcore CEO Charles Bloom. “Utilizing the FEELM ceramic coil gives the Core Pro a uniquely smooth, flavorsome and very efficient nicotine delivery far superior to other disposables.”

  • Vape Group to Raise Awareness With ‘VApril’

    Vape Group to Raise Awareness With ‘VApril’

    John Dunne (Photo: UKVIA)

    VApril 2022, the annual awareness campaign from the U.K. Vaping Industry Association (UKVIA) that educates smokers on vaping, opened with a vaping masterclass session with experts from the vaping industry, stop-smoking services and healthcare.

    For the first time, this year, the UKVIA is running a promotional campaign on social media, including an animated five-step guide to transitioning successfully from smoking to vaping; a video featuring the life-changing experience of a former smoker turned vaper; and a video of Anita Sharma addressing common concerns of smokers who are considering switching to vaping to help them quit their smoking habits.

    The month will also see publication of research on the level and quality of advice that is being provided to adult smokers when considering a switch to vaping.

    “We know from Public Health England that vaping is at least 95 percent less harmful than smoking, and the last 18 months has seen a massive groundswell of support from the medical and political worlds underlining how vital vaping is toward helping people to quit smoking and the overall health of the nation,” said John Dunne, director general of the UKVIA, in a statement.

    “We are steadfast and determined in our mission and resolve to give smokers a real choice, underpinned by VApril 2022 and the huge support we receive from vape retail stores and other businesses across the U.K. as well as vape associations across the world.”

  • UKVIA Anticipates Busy Year for Vaping

    UKVIA Anticipates Busy Year for Vaping

    The U.K. Vaping Industry Association (UKVIA) anticipates a busy year for the sector, the industry group noted at the publication of its 2021 annual report.  

    Among other activities, the association looks forward to launching its first Economic Impact Report, which will be used to highlight the vaping industry’s significant contribution to the British economy and support engagement with policymakers and the media.

    The UKVIA also plans to roll out of a levelling-up campaign designed to achieve recognition for the important role that vaping plays in reducing health inequalities across the U.K.

    In addition, the group intends to build on the launch this year of the UKVIA’s healthcare campaign, which has included the development of a dedicated online advice hub for healthcare professionals and patients with smoking conditions.

    This year will also witness the conclusion of the review of the U.K. Tobacco and Related Products Regulations, which will shape the future of the industry for years to come, according to the UKVIA.

    Coinciding with the UKVIA’s annual vaping industry forum, planned for June 2022, the group is planning a new awards event to recognize the high standards within the industry.