Partagás - Tobacco Reporter https://tobaccoreporter.com Tue, 01 Jul 2025 15:53:02 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.2 Cuba’s Habanos Depending More on Machine-Made Cigars https://tobaccoreporter.com/2025/07/01/cubas-habanos-depending-more-on-machine-made-cigars/?utm_source=rss&utm_medium=rss&utm_campaign=cubas-habanos-depending-more-on-machine-made-cigars Tue, 01 Jul 2025 15:53:00 +0000 https://tobaccoreporter.com/?p=164483 A joint venture with Spain’s Tabacalera runs 64 machines and operates three shifts daily, producing up to 800,000 cigars a day to meet global demand.

The post Cuba’s Habanos Depending More on Machine-Made Cigars first appeared on Tobacco Reporter.

]]> Habanos S.A., Cuba’s premium cigar exporter, is increasingly leaning on machine-made cigars produced at the Internacional Cubana de Tabacos (ICT) factory in Havana, according to The Havana Times. Though lacking the prestige of hand-rolled cigars, these products generated $38 million in revenue in 2024, part of Habanos S.A.’s record $827 million annual earnings.

The factory, a joint venture with Spain’s Tabacalera, runs 64 machines and operates three shifts daily, producing up to 800,000 cigars a day to meet global demand under the Cohiba, Partagás, Montecristo, and Romeo y Julieta brands.

Industry insiders acknowledge that Habanos’ luxury clientele won’t abandon premium hand-rolled cigars. Yet for now, machine-made alternatives are helping cushion the blow from Cuba’s deepening agricultural and infrastructure crisis, according to the newspaper.

The post Cuba’s Habanos Depending More on Machine-Made Cigars first appeared on Tobacco Reporter.

]]>