New Global Marketing, Inc., which does business as Best Cigar Prices, announced a strategic merger where Alliance Cigar will join the New Global family. Best Cigar Prices is an online retailer, established in 1997 and based in Drums, Pennsylvania, while Alliance is a wholesaler with more than 20 years in business.
Tom Sullivan, founder and chairman of Alliance, and Steve Kallinikos, president of Alliance, will join the leadership team as executive vice presidents and as shareholders with board representation in the combined companies. Greg Fox will continue in his leadership as president and CEO of Best Cigar Prices, Best Cigar Pub, and now Alliance.
“This is a natural and very exciting strategic combination of our businesses,” Fox said. “We’ve known and respected each other for decades, and now we have the opportunity to grow both businesses together and to combine our best-in-class services across customer categories.”
Financial terms of the transaction were not disclosed.
