BAT Launches New Industry Podcast

BAT is promoting a new podcast hosted by the company’s Chief Corporate Officer, Kingsley Wheaton. “The Smokeless Word” is meant to be a “thought-provoking new series, opening up reflective and unfiltered conversations with a wide range of guests – including cultural commentators, policy thinkers, and creative minds. The podcast offers a broader take on issues at the intersection of science, regulation, culture, and innovation.”

Season one will include advertising legend Rory Sutherland and political commentator Reem Ibrahim.

“Too often, we rush to conclusions,” Wheaton said. “‘The Smokeless Word’ invites a different approach: take in the evidence, consider the nuance, and join in open, informed conversations about the path ahead.”

The podcast is available on major streaming platforms.

https://www.bat.com/media/press-releases/_2025/june/new-podcast-explores-new-perspectives-on-building-a-smokeless-world