
Convinced that its earnings fall short of potential, Zimbabwe has set out to capture more value from its tobacco business.
By growing the crop and moving up the value chain, the country aims to build a $5 billion tobacco industry by 2025.
Will it succeed? Read our special report about the challenges and opportunities associated with Zimbabwe’s Tobacco Value Chain Transformation Plan.

22nd Century Group Expands VLN Cigarette Sales Across U.S.
CEO Larry Firestone said the approvals clear the way for VLN and partner brands to launch in more than 2,000 retail outlets by the second half of 2025.

PDI Technologies Prepares Retailers for Altria’s 2026 Digital Trade Program
Our goal is to help retailers fully leverage AGDC’s DTP at all levels and deliver value to engaged adult tobacco consumers 21 and older.

$3.2M of Contraband Tobacco Seized in Canadian Traffic Stop
Authorities say the illicit shipment would have cost the government an estimated C$9.1 million ($6.6 million) in lost taxes.

UK Vaping Industry Sounds Alarm Over Rising Youth Smoking Rates
While youth vaping rates remain steady at one-in-five, officials called the uptick in youth smoking “deeply troubling” and urged urgent action.

Vietnam to Hike Tobacco Taxes Under New Law
The law introduces a tax roadmap for tobacco products from 2027 to 2031, adding absolute tax amounts on top of existing percentage-based taxes.

New ASH data showing a rise in youth smoking is ‘deeply troubling’ says UK Vaping Industry Association
The new data reveals that one-in-five 11-17-year-olds have tried vaping, unchanged since 2023, while ever-smoking among young people has increased from 14% in 2023 to 21% in 2025.

FDA Authorizes Juul E-Cigarettes in Tobacco and Menthol Flavors
The move marks a major reversal after the FDA banned Juul’s products in 2022, citing concerns over public health.

EU Unveils Dual Tobacco Tax Proposals
“Increasing the EU minimum rate is out of touch and completely irresponsible.”

Publication of Commission’s proposal to revise the Tobacco Excise Directive
“It disregards the different tax-bearing capacity of niche products, demonstrating a misunderstanding of the market.”

Dentsu to Operate U.K. Track-and-Trace System
The new system is scheduled to become operational on July 1, 2022.