{"id":164464,"date":"2025-07-01T15:30:34","date_gmt":"2025-07-01T15:30:34","guid":{"rendered":"https:\/\/tobaccoreporter.com\/?p=164464"},"modified":"2025-07-01T15:30:36","modified_gmt":"2025-07-01T15:30:36","slug":"truth-initiative-warns-smoking-depictions-threaten-real-decline","status":"publish","type":"post","link":"https:\/\/tobaccoreporter.com\/2025\/07\/01\/truth-initiative-warns-smoking-depictions-threaten-real-decline\/","title":{"rendered":"Truth Initiative Warns Smoking Depictions Threaten Real Decline"},"content":{"rendered":"\n<p>According to Truth Initiative\u2019s latest <em>While You Were Streaming<\/em> report, tobacco depictions in movies jumped by 70% in 2023, which was the first increase since 2020. Meanwhile, 70% of binge-watched shows popular with 15- to 24-year-olds featured tobacco use, according to the seventh-annual report.<\/p>\n\n\n\n<p>&#8220;While youth vaping is down, on-screen tobacco imagery threatens to undo that progress,&#8221; said&nbsp;Dr.&nbsp;Jessica Rath, senior vice president of the Truth Initiative Schroeder Institute. &#8220;Young people deserve content and on-screen resources that support their well-being \u2014 not imagery that makes them more likely to start smoking or vaping.&#8221;<\/p>\n\n\n\n<p><em>\u201c<\/em>Widespread tobacco imagery, often portrayed as edgy, rebellious, or cool, risks normalizing nicotine use and slowing the current positive momentum in prevention,\u201d the report said. \u201cIn 2023 alone, nearly 17 million young people were exposed to streaming shows that featured tobacco. Research from Truth Initiative shows that the more young people see tobacco imagery while binge-watching, the more likely they are to report intentions to vape or smoke in the future.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2023 alone, nearly 17 million young people were exposed to streaming shows that featured tobacco. <\/p>\n","protected":false},"author":4,"featured_media":117357,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"wp-custom-template-science-post-template","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1599],"tags":[2468,2466,2467],"class_list":["post-164464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-science","tag-jessica-rath","tag-movie","tag-truth"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/tobaccoreporter.com\/wp-json\/wp\/v2\/posts\/164464","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tobaccoreporter.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tobaccoreporter.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tobaccoreporter.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/tobaccoreporter.com\/wp-json\/wp\/v2\/comments?post=164464"}],"version-history":[{"count":1,"href":"https:\/\/tobaccoreporter.com\/wp-json\/wp\/v2\/posts\/164464\/revisions"}],"predecessor-version":[{"id":164465,"href":"https:\/\/tobaccoreporter.com\/wp-json\/wp\/v2\/posts\/164464\/revisions\/164465"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tobaccoreporter.com\/wp-json\/wp\/v2\/media\/117357"}],"wp:attachment":[{"href":"https:\/\/tobaccoreporter.com\/wp-json\/wp\/v2\/media?parent=164464"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tobaccoreporter.com\/wp-json\/wp\/v2\/categories?post=164464"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tobaccoreporter.com\/wp-json\/wp\/v2\/tags?post=164464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}